Results: The Sweet Smell of Success
Branding + Audience
Through market research and competitive analysis, The Lifestyle Studio helped REBL to ground themselves in the next phase of their company’s identity—located directly between high-end luxury and designer discount. They tapped into lifestyle communities and new influencer territory while expanding their audience to capture male consumers as well as younger generations.
The Lifestyle Studio identified REBL’s target audiences and appealed to these groups through strategic messaging and more inclusive visuals; bringing REBL into new spaces like Fashion & Beauty; Health & Fitness; Spirituality & Mental Wellness; Art & Interior Design; African American Culture, and LGBTQ+.
Rolling Out a Rapid
With improved social media engagement, REBL was eager to get sales back up and wanted to take advantage of Black Friday and Cyber Monday. The Lifestyle Studio quickly created assets for a full campaign that included organic and paid social, newsletters, and website communications.
TLS pumped out dozens of assets and even pulled off a rapid holiday photoshoot to capture new elegant and original content that focused on the REBL Signature Scent line.
Engineering a Social
Strategy with Style
The master social media strategy for REBL established a smart cadence across the right social channels for their brand: Instagram, Facebook, TikTok, and Pinterest. Additionally, the ongoing newsletter campaigns promoted monthly deals and top-selling scents that worked to develop a scent collector community of repeat customers.
Elevated Experience, Engagement and Sales
The TLS team came up with a variety of creative concepts for each channel that cater to specific audiences based on what performs best on each platform. Consumer insights were used to design lifestyle photoshoots that showcased products in a relatable and intentional way. The refined messaging and overall elevated aesthetic of the brand created a thumb-stopping response with increased community size, engagement and sales for REBL.