Helping a Perfumer Evolve from Discount Wholesaler to Luxury Scent Boutique
After reselling designer perfume at discount prices for 22 years, nearly at cost, the owner of REBL established a signature line of scents in order to achieve a revolutionary return on investment. He launched six unique fragrances with massive margins but soon, REBL sales dropped by nearly 60% following the loss of their in-house marketing partner.
REBL struggled to compete with designer discount shops and emerging luxury scent brands. On social media, they leaned heavily on influencers to tell their story but quickly found they had saturated their community following.
Their company was creating content without a clear audience or vision—presenting itself on social media as a wholesaler without a marketable identity or story. Further, their custom line of scents was not selling. Unsure of who their target or brand was, REBL reached out to The Lifestyle Studio to help them establish an authentic brand and voice that would help them sell their custom line.
Results: The Sweet Smell of Success
8%
Audience Growth in the First 30 Days
15%
More Engaged Users in 3 Months
TIKTOK
10x
Increase in Video Views in 3 Months
NEWSLETTERS
62%
Increase in Open Rate
in 3 Months
NEWSLETTERS
23%
Higher CTR
in 3 Months
TOTAL SALES
62%
Increase in Sales
in the First 3 Months
Expanding
Branding + Audience
Through market research and competitive analysis, The Lifestyle Studio helped REBL to ground themselves in the next phase of their company’s identity—located directly between high-end luxury and designer discount. They tapped into lifestyle communities and new influencer territory while expanding their audience to capture male consumers as well as younger generations.
The Lifestyle Studio identified REBL’s target audiences and appealed to these groups through strategic messaging and more inclusive visuals; bringing REBL into new spaces like Fashion & Beauty; Health & Fitness; Spirituality & Mental Wellness; Art & Interior Design; African American Culture, and LGBTQ+.
Rolling Out a Rapid
Sale Campaign
With improved social media engagement, REBL was eager to get sales back up and wanted to take advantage of Black Friday and Cyber Monday. The Lifestyle Studio quickly created assets for a full campaign that included organic and paid social, newsletters, and website communications.
TLS pumped out dozens of assets and even pulled off a rapid holiday photoshoot to capture new elegant and original content that focused on the REBL Signature Scent line.
Engineering a Social
Strategy with Style
The master social media strategy for REBL established a smart cadence across the right social channels for their brand: Instagram, Facebook, TikTok, and Pinterest. Additionally, the ongoing newsletter campaigns promoted monthly deals and top-selling scents that worked to develop a scent collector community of repeat customers.
Elevated Experience, Engagement and Sales
The TLS team came up with a variety of creative concepts for each channel that cater to specific audiences based on what performs best on each platform. Consumer insights were used to design lifestyle photoshoots that showcased products in a relatable and intentional way. The refined messaging and overall elevated aesthetic of the brand created a thumb-stopping response with increased community size, engagement and sales for REBL.
