Eli Hanneman
The youth demographic represents a huge component of Hurley’s brand strategy and Eli Hanneman is the most promising under-18 surfer in the world.
To help promote the partnership between these corporate and personal brands the challenge was to capture more than just Eli surfing, but also focus on the lifestyle components of what Hurley represents to this important customer segment. The content highlights Hurley’s market leading apparel and accessories showcasing Eli wearing and using gear in approachable, relatable settings that appeal to the audience.
