The beverage business is a crowded space, dominated by large money-hungry corporations with a singular focus on profit. To succeed, smaller producers need a relatable mission and a brand that customers will rally behind.
CLEAN Cause is a community that grows by sharing and supporting each other. Their flagship product, a sparkling yerba mate beverage with natural caffeine has been taking the world by storm. The founder saw firsthand how the drug and alcohol addiction crisis was affecting people across the country and he wanted to do something about it – to make that possible, CLEAN Cause donates 50% of net profits to support addiction recovery. Our focus was creating a brand experience that promotes their mission to multiple audiences along with the great taste of their beverages – now available nationwide.